Why All Dogs Are Good Dogs: Rebranding the 'Good Dog' Label

Why All Dogs Are Good Dogs: Rebranding the 'Good Dog' Label

Let’s face it: “Who’s a good dog?” is a question every dog parent has asked approximately 937 times a week. But have you ever thought about what it *really* means? The phrase "good dog" often comes with a whole load of expectations. If your dog sits, stays, walks like a champ, and doesn’t pull a disappearing act when the doorbell rings, they’re in the “good dog” club. But what about the dogs who go bananas over the postman, or refuse to sit unless there’s a treat involved? Does that make them “bad dogs”?

Spoiler alert: No. It does not.

At WAGD, we’re on a mission to rebrand the idea of what it means to be a “good dog,” because every dog is a good dog. And if you’ve ever felt like your dog’s a bit too naughty to fit the good dog mould, this one’s for you.

Let’s Ditch the Idea of “Perfect Behaviour”

Look, here’s the thing: dogs are dogs. Sometimes they’ll jump up when they’re excited, zoom around like maniacs for no reason, or completely forget the meaning of the word “stay” when something exciting happens. And that’s okay! In fact, that’s more than okay—it’s normal.

We need to stop holding our dogs to human standards of behaviour. After all, have you met a human who behaves 'perfectly' all the time? Didn’t think so. So why should our dogs be any different? The good news is that being a good dog isn’t about being perfect. It’s about being themselves. The key to unlocking your dog’s true potential isn’t through punishment or scolding—it’s through understanding, trust, and a healthy dose of patience (and maybe some tasty treats).

At WAGD, we celebrate the dogs who have a little extra spark. Whether your pup’s got impeccable manners or a sassy streak, they’re good just the way they are.

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Training With Fear

The old-school idea of “good dogs” usually comes with a side of dominance and control. You’ve heard it all before—“be the alpha,” “show them who’s boss,” blah blah blah. But here’s the truth: dogs don’t need an alpha wolf—they need a loving, consistent family who builds trust and understanding.

At WAGD, we’re big believers in reward-based training. It’s all about using positive reinforcement to guide your dog toward the behaviour you want to see. Instead of punishing them when they mess up, we reward them when they get it right. Simple, right? And much more fun for both of you!

By focusing on trust and kindness, you’re not just training your dog—you’re building a bond. And that’s the secret to raising a dog who’s happy, confident, and, yes, still very good.

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All Dogs Are Good Dogs, Even the “Naughty” Ones

Ever had that moment when your dog’s being a bit... well... difficult? You’re at the park, and while every other dog is sitting calmly at their owner’s feet, yours is playing an enthusiastic (and completely unauthorised) game of “chase the seagulls.” Or maybe your dog has selective hearing when it comes to recall.

It can feel frustrating, but here’s the reality: no dog is truly naughty. Sure, they might be a bit more independent, or maybe their energy levels are through the roof, but these aren’t bad traits—they’re just different ones. And let’s be real, sometimes we love them even more for their quirky personalities.

Rather than trying to force your dog to fit into a certain mould of “goodness,” we say: embrace who they are. Because every dog has their own unique spark, and that’s what makes them, well, *them*.

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Rebranding the Label: Who’s a Good Dog?

We want to change the answer to the question “Who’s a good dog?” Because the answer is simple: every dog. Whether they’re a rescue adjusting to their new home, a pup learning the ropes, or an old friend with a few stubborn habits, they’re all good in their own way.

The real key is understanding your dog’s needs and celebrating their wins—no matter how big or small. When they finally master loose lead walking after weeks of trying, they’re a good dog. When they decide they’d rather roll in the mud than come when called? Yep, still a good dog. When they look at you with those big, loving eyes after you’ve had a tough day? You guessed it—good dog.

So let’s rebrand the “good dog” label together. Let’s move away from outdated ideas of control and discipline, and instead, focus on trust, choice, and kindness. Let’s celebrate the quirks, the chaos, and the good stuff. Because, at the end of the day, all dogs are good dogs.

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Join the Good Dog Revolution!

At WAGD, we’re more than just a dog accessories brand—we’re advocates for ethical, reward-based training and loving your dog just as they are. Check out our collection of stylish, functional dog kit designed by a dog trainer with love for every dog, whether they’re a recall superstar or a zoomie legend.

Join us in the Good Dog Revolution—because your dog deserves all the good sht!

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